Product Designer · Digital Product Strategist · Founder

Thomas
Marco
Zimmermann

A designer's eye. A strategist's mind.

30+

Years of practice

25+

Major clients

4½

Languages (Dutch is the ½)

3

Companies founded

True .com person.

About

True .com person.

In the mid-nineties, I co-founded Alesco Internet & Intranet Solutions together with Stefano "Tonno" Luzardi — one of Italy's first professional web and media agencies — earning recognition at SMAU for one of Italy's best early B2B e-commerce platforms. I then built sevenPM.com over fourteen years into a studio for innovative, user-centred online solutions.

As Senior E-Commerce Consultant at Oracle and then Reply, I led European projects for Intimissimi, Geox, Falconeri, Calzedonia, BMW Alphabet, and Long Tall Sally. Today I work as Product Designer at ART4ART srl — building a platform that connects talents and talent-seekers globally — and pursue my own digital ventures in parallel.

I bring a European perspective to every engagement. German, English, Italian, French — and Dutch (the ½).

Expertise

From ambiguous brief to working product architecture.

Product Design & Concept

I shape digital products from the ground up — defining structure, logic and interaction systems before a single screen is designed. Trained in industrial design, I approach every product as an architecture problem: what does it need to do, how does it behave, and why will people use it. This is the work I find most meaningful, and where I bring the most value.

The craft behind the interface.

UX Architecture & Interaction Design

Rigorous information architecture, user flow design and interaction systems — grounded in Nielsen Norman methodology since 2000. I design how products think, not just how they look — mapping user journeys, simplifying complex workflows, and building interaction logic that holds up at scale.

Positioning products in a moving market.

Digital Product Strategy

From concept validation to platform roadmapping, I help organisations define what to build, why it matters, and how to sequence it. I've led product strategy across startups, agencies and enterprise — advising on market positioning, feature prioritisation and platform evolution across European markets.

Building faster without building less intentionally.

AI-Augmented Product Development

I integrate AI tools across the full product design workflow — from rapid prototyping and generative interface design to production-ready interface development. AI doesn't replace product thinking; it compresses the distance between idea and artefact. I use it to move faster while keeping the quality bar high.

Commerce platforms at European scale.

eCommerce & Platform Design

As Senior eCommerce Consultant at Oracle and Reply, I led platform architecture and UX strategy for Intimissimi, Geox, Falconeri, Calzedonia, BMW Alphabet and Long Tall Sally across multiple European markets. I understand how commerce platforms are built, not just how they are used — from catalogue logic and checkout flows to multi-market rollouts.

Own Ventures

Alongside my work at ART4ART, I am building three digital products from the ground up — each addressing a real problem I care about deeply.

Hospitality

No!Logo / T42

White-label restaurant reservation & table management — and a future consumer booking platform.

No!Logo is a modern, white-label reservation and guest management system built primarily for system integrators — POS providers, payment platforms — who want to offer restaurants a state-of-the-art solution under their own brand. Once enough restaurants are on board, T42 (Table for Two) becomes the consumer-facing layer: one place to find and book tables anywhere.

Coming Soon

Co-founder & Product Designer with two partners

Sport

GoRow

The definitive P2P marketplace connecting traveling rowers with rowing clubs.

Experienced rowers face a real dilemma when they travel: they have to leave their passion behind because renting a high-performance shell is still a manual, email-based process. GoRow digitises the handshake between athlete and club through a unique home-club verification system — turning idle boathouse inventory into a global revenue stream, with equipment only ever handled by verified experts.

In Development

Founder Ideation, UI & Product Logic

Personal

Nimito

Never forget the perfect gift again.

A smart gift-organisation app combining reminders, gift history, and AI-powered suggestions — when it's time to buy, affiliate integrations turn ideas into purchases in one tap. A dream fifteen years in the making.

In Development

Founder Building from scratch

Selected Clients

Thirty years of work across retail, hospitality, finance, optics, pharma, manufacturing, and media — in Italy, Germany, France, Switzerland, and the UK.

  • AGV
  • Akzo Nobel
  • BMW Alphabet
  • Burro Prealpi
  • Calzedonia
  • Carl Zeiss Vision
  • Confindustria
  • Falconeri
  • Ficep
  • Framon Hotels
  • Geox
  • Intimissimi
  • Joint Research Centre
  • JVC Professional
  • Keytrade Bank
  • Long Tall Sally
  • Micros Fidelio
  • Novartis
  • Opengate
  • Oracle
  • Pavis
  • Reply
  • Sola Optical
  • Starhotels
  • Strateo Invest
  • Tuborg
  • UNIVA
  • Vibram
  • Villa d'Este
  • Zelig

Career

  1. 2019 → present

    Product Designer

    ART4ART srl SB

    Product vision, innovation, and design for a fully remote team of 21 across three countries — building a platform connecting talents and talent-seekers globally.

  2. Nov 2023 → Mar 2024

    Omnichannel Solution Director

    XY Retail · Milan

    Omnichannel retail strategy and solution design.

  3. Aug → Dec 2018

    Product Owner

    Keytrade Bank · Brussels

    Web and mobile app product ownership for one of Belgium's leading online banks.

  4. 2015 → 2017

    Senior eCommerce Specialist

    Reply

    European eCommerce strategy and platform work for BMW Alphabet, Intimissimi, Falconeri, and others.

  5. 2010 → 2015

    Senior eCommerce Consultant

    Micros Retail Systems (Oracle)

    European e-commerce for Calzedonia, Falconeri, Geox, Intimissimi, and Long Tall Sally.

  6. 2001 → 2015

    Founder, CEO & Creative Director

    sevenPM.com

    Fourteen years building user-centred solutions for national and international clients.

  7. 2008 → 2011

    Co-founder & CEO

    Bidda srl · Milano

    Innovative auction platform with a unique business model for premium consumer electronics.

  8. 2000 → 2007

    Partner & Creative Director

    Mymi · Milano

    Milano style decoder — creative direction for a digital editorial and fashion platform.

  9. 1995 → 2001

    Founder & Creative Director

    Alesco Internet & Intranet Solutions · Ispra

    One of Italy's first web agencies.

    SMAU Prize 1997

  10. 1988 → 1994

    Industrial & Corporate Design

    Philips CID · Axis SpA · Conware

    Industrial design, corporate identity, and brand communications — the foundation of a career-long design sensibility.

Let's work together.

Available for product design, platform architecture and strategic consulting Europe · Remote German · English · Italian · French · Dutch ½